Glamour Magazine Feature

It’s been a busy week in the mastershoe-myshu HQ. Since our last blog from Pam who got caught in the mud at a dog show , we’ve had some pretty glorious weather in Wiltshire. Our sandals are flying out the door and the biggest hits this summer are without a doubt the Birkenstocks and Reef. They’re so popular! Anyway, we had our first appearance in Glamour magazine in month. We sent them the Buffalo 1339-14 in Patent White for a photo shoot and the pictures look absolutely fantastic. We were chuffed to bits with the results and regardless of if you like them or not they really are a great shoe. They’re perfect for stomping, they’re well made and with all the celebrity culture going on around them with the fashion shows, Lilly Allen and Lady Gaga getting on board it’s kicking off a serious revival.

We’ve also been working hard to develop our brand pages and I’ve learnt loads about some of the different companies that supply us. For example I’ve known for a while that Keen make some fantastic outdoor adventure sandals but did you know they donated their marketing budget to the Asian Tsunami or that they are actively making an effort to produce footwear in the US. In all, it really is quite impressive when you consider the amount of manufacturing now outsourced. Eventually the aim is to have a unique brand page for all of our suppliers. So feel free to have a look and check them all out. They have some great pictures and videos and the links for them are just below.


We also had some great fun playing with our latest product Crep Protect. If you haven’t seen this before it’s pretty incredible. This stuff will keep your feet dry and your footwear clean. If you can remember how it feels to have your boxfresh trainers on for the first time, there’s nothing worse than the first stain. A bit of coffee, some oil it doesn’t matter how careful you are, sooner or later they always end up getting marked. The product itself is a spray coating specifically designed for footwear and it lasts about 2 weeks. It works by fully coating your shoes with an invisible liquid repelling layer. It can be used on literally everything as well. Regardless of whether your shoes are leather, suede, nubuck or canvas, Crep protect will actively repel liquids preventing any stains from spoiling your favourite footwear. We tried it by squeezing ketchup on our shoes and it literally drops of when you put it under a tap you don’t need to scrub it, nothing it just slides off. Water just forms beads and its even dry to the touch after taking it away from the tap.

It’s even started to gain a bit of a celeb following, the boys from Rizzle Kicks and Reggie Yates are both on board and massive lovers of the product but to be fair it really does speak for itself. While it only last around two weeks depending on the footwear a can should gives you a couple of coats and if that means for £9.99 your shoes should still be looking like new a month or two down the line it make it a pretty good investment!

Have a look at the Crep Protect video below we’re pretty sure you’ll love it, it’s crazy good! Anyway enjoy the weather while it lasts people, thank you for taking the time to read this and we hope you’re enjoying the world cup if your watching it.

Glen
mastershoe-myshu